西藏民族大学学报（社会科学版）

文化产业已经成为体现各国核心竞争力的重要内容,而是否有独树一帜、有世界影响力的知名文化品牌也成为检验各国文化产业发展质量、发展规模和发展前景的一个重要指标。西藏和全国的文化产业"走出去"的能力普遍较弱,同国外一些发达国家相比有很大差距,根本原因在于未能有效提高文化资源的利用率,缺乏文化内涵提炼和挖掘创新能力。深度挖掘西藏文化元素,铸就西藏特色文化品牌;打造文化精品工程,推动西藏文化走出去;着力提升《文成公主》的品牌形象和文化魅力都成为探索和研究西藏文化产业"走出去"发展战略的重要内容。

Culture industry has become an important content indicating a country's core competitiveness.Unique and world famous culture brand has become an important indicator to test quality, scale and prospectsfor development of culture industry. Tibet's culture industry is generally weak in external influence, and com-pared with the developed countries' culture industry, there is a big gap. The fundamental reason lies in the fail-ure to effectively improve the utilization of culture resources, lack of refining and discovering cultural connota-tion and innovation. Discover more Tibet cultural elements to cast Tibet culture brand, create a culture of highquality to promote the culture of Tibet to go out; and improve the"Princess Wen Cheng"brand image and cultur-al charm has become important parts of the exploration and research of Tibet culture industry and its externaldevelopment strategy.